Marketing

Pizza Hut promises party for basketball upset
March 17, 2010, U.S. - As the NCAA’s national men’s basketball tournament approaches, Pizza Hut is ready to provide a pizza party for the school of one of the 16th seeds if they are able to pull off an upset of a lifetime.

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Domino's pays customers for advertising
March 16, 2010, U.K. - When Domino's Pizza lovers in the U.K. advertise for the pizza company on their Facebook profiles, each time one of their contacts clicks on the link and makes an order they will get 0.5 per cent of the order value, reports Sky News.  | READ MORE

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Naked Pizza named essential tweet
March 12, 2010, U.S. - Entrepreneur Magazine listed Naked Pizza, along with Twitter accounts from the likes of The Economist and Google, as one of 10 essential tweets to follow.  | READ MORE

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Pizza said to be most searched GPS item
March 11, 2010, U.S. - Based on the trends of its 13 million subscribers, the navigation service provider TeleNav says that pizza is the number one food item searched by users of its GPS applications.  | READ MORE

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Coupon Craze sees online growth
March 8, 2010, Fort Lauderdale, FL - As consumer demand increases for online coupons, the deal site Coupon Craze says it has experienced explosive growth in recent years as companies expand their online marketing strategies.

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5 keys to turning upset customers into fans
When it comes to dealing with dissatisfied customers, most business owners and managers believe that money-back guarantees and/or exchange policies will fix the problem. It’s a lousy strategy. Money-back guarantees and exchanges may fix the problem, but they do nothing to fix the relationship. Policies don’t fix relationships, people do.

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Key insights into the minds of Canadian consumers
Over 25,000 Canadian consumers weighed in with their top choices for the seventh annual BrandSpark Canadian shopper study. The report uncovered key findings in the areas of environmental accountability, with 82 per cent of consumers believing that companies are exploiting environmentally friendly claims. Healthier options in food and beverage topped the trends, with 88 per cent of Canadians believing that “there is a lot I can do with food and nutrition to prevent illness.” The third hot area was private label versus premium brands, with 47 per cent of survey respondents stating that they have purchased more private label/in-store brands versus premium and name brands.

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Beat your time busters
Wishing for a 36-hour day is common, but the chances of that hope panning out are sub-nil to the infinite exponent. The best we can do is to nip our time bandits in the bud in an effort to run our businesses better and have more time for our biggest priorities.

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