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Marketing
Couple cash in on coupon, 15 years later
August 20, 2008, Canton, Oh. – A couple from Waterford, Ont., has finally taken up an Ohio restaurant on an offer that arrived 15 years ago – by balloon.
August 20, 2008, Canton, Oh. – A couple from Waterford, Ont., has finally taken up an Ohio restaurant on an offer that arrived 15 years ago – by balloon.
Pizza on Fire: Pizza buyers guide
It’s not unusual to have four pizzerias operating on one street and competing for the business and loyalty of the same customer.
That’s really great news for the customers who are hungry and eager to spend their hard earned money. It offers them freedom to choose, because ultimately they are the ones who decide who among us will get their money.
It’s not unusual to have four pizzerias operating on one street and competing for the business and loyalty of the same customer.
That’s really great news for the customers who are hungry and eager to spend their hard earned money. It offers them freedom to choose, because ultimately they are the ones who decide who among us will get their money.
Marketing Insights: A self-serving wine list
There was a time, not long ago, when self serve and full serve existed at polar opposite ends of the spectrum. Vending (a.k.a. self serve) serviced the consumer on the midnight shift or in isolated locations. It went where flesh and blood employees wouldn’t or couldn’t tread.
There was a time, not long ago, when self serve and full serve existed at polar opposite ends of the spectrum. Vending (a.k.a. self serve) serviced the consumer on the midnight shift or in isolated locations. It went where flesh and blood employees wouldn’t or couldn’t tread.
On Image: Relationship marketing help
Can a bad economy put a dent in your pizza sales? Sara, a friend of mine, thought so as she watched her sales decline during the last six months.
Can a bad economy put a dent in your pizza sales? Sara, a friend of mine, thought so as she watched her sales decline during the last six months.
Making Dough With Diane: 11 easy marketing ideas to increase business
Nowadays, pizza can be purchased in every way, shape, size and form imaginable from a convenience store, to your neighbourhood pub to a five-star restaurant. So how can you make yourself stand out in today’s competitive marketplace? A strong marketing campaign.
Nowadays, pizza can be purchased in every way, shape, size and form imaginable from a convenience store, to your neighbourhood pub to a five-star restaurant. So how can you make yourself stand out in today’s competitive marketplace? A strong marketing campaign.
From the Editor's Desk: Four ideas for right now
Speculation be damned, this is going to be a tough summer for pizzeria operators and consumers alike. Gas prices seem to know no limits right now, despite a reduction in demand in June. And many are adopting a new summer tradition – the staycation.
Speculation be damned, this is going to be a tough summer for pizzeria operators and consumers alike. Gas prices seem to know no limits right now, despite a reduction in demand in June. And many are adopting a new summer tradition – the staycation.
Part 2: Should you buy a failing pizzeria: Can its faults be corrected?
Last month, we discussed the more common reason why pizzerias fail. This section will outline what to look for to answer the hot button question “Will it pay?”
Last month, we discussed the more common reason why pizzerias fail. This section will outline what to look for to answer the hot button question “Will it pay?”
5 steps to planning a media event
What is a media event and how can it help your business? The term “media event” defines many marketing and selling venues, including a book signing at a local bookstore, a seminar at a local hotel, or a luncheon at a fancy restaurant.
What is a media event and how can it help your business? The term “media event” defines many marketing and selling venues, including a book signing at a local bookstore, a seminar at a local hotel, or a luncheon at a fancy restaurant.
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Champion dishes on his recipes by Cam Wood | 07/01 The lean toward a better bean by Stacy Bradshaw | 01/01 Branding the Franchise by Keith Toppazzini | 04/01 First Impressions Count by Karen Saunders | 07/01 Are phone manners holding back your business by Canadian Pizza | 11/01 |
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