 |
How are you being found? |
|
Written by Laura Aiken
|
|
Every time
you roll out a new marketing program, you look to see how well the investment
paid off for you.
Either
you want to see new customers coming in the door or existing clientele ordering
more. One of the challenges in measuring your marketing is figuring out how the
customer found out about you in the first place. Once you have this data, it
becomes easier to focus your efforts.
|
|
|
What’s a big portion? |
|
Written by Laura Aiken
|
|
The California Pizza Kitchen chain recently
introduced a “small cravings” menu with the goal of providing small,
inexpensive, yet healthy, portions of food. This is a neat way to address trends
towards a variety of flavours and portions that reflect healthier eating.
|
|
|
Pass the buck |
|
Written by Laura Aiken
|
|
Recent recommendations that retailers ought
to be allowed to add a surcharge on items purchased with credit and debit cards
upset the consumer advocates, but rightfully makes sense for businesses.
|
|
|
Happy New Year |
|
Written by Laura Aiken
|
|
I hope everyone had a wonderful holidays
and a busy New Year’s Eve. We’re into a new decade now. I find December a month
of reflecting on where we’ve been and January a time to look at where we’re
going. A lot of the talk this week, at least amongst my friends, has been on
technology.
|
|
|
Retailing signature sellers |
|
Written by Laura Aiken
|
|
One avenue to making more money is to
repackage an item you already make and sell it again in a different format,
creating a new revenue stream. You probably have a signature item on your menu,
whether it’s a pizza or your secret sauce. More restaurants are turning to
packaging some of their products for home consumption or even for the grocery
store shelves.
|
|
|
Sports and specials |
|
Written by Laura Aiken
|
|
Some friends and I have a favourite place to frequent on Sunday afternoons for sports and darts. They run a great promotion with local beer or wine for $5 and double Caesar’s for $6 with TVs dangling in every direction. Have I ever noticed a difference between pre and post football season traffic. Between football and hockey, tis’ the time for sports and specials, but let’s not forget some of the other major sports players with captive pizza-eating audiences.
|
|
|
Are Canadians Tipped Off? |
|
Written by Laura Aiken
|
|
While surfing the internet I came across
this editorial by Dennis Thompsett of the The Sun Times in Owen Sound, Ont.,
where he advocates for the end of tipping in Canada.
|
|
|
One slice is never enough |
|
Written by Laura Aiken
|
September 15, 2009 - Finally, a study comes out that explains why I can't eat just one piece of pizza.
|
|
|
|
<< Start < Prev 1 2 Next > End >>
|
| Results 1 - 16 of 28 |
