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Reinvent customer relationships online |
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Written by Heather Lutze
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Companies spend millions each year asking
agencies and marketers to brand their companies in order to reach more
prospects. But how often do these same companies look carefully at the brand
that is already built for them by their loyal, current customers?
| READ MORE |
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Achieve more with less |
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Written by Joelle Jay, PhD
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Imagine you had three extra hours this week to devote to
your own improvement as a leader. What kind of difference do you think that
would have on your effectiveness, accomplishments and long-term success?
| READ MORE |
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Test your telephone effectiveness |
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Written by Jeff Mowatt
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If your customers aren't impressed by your business on the telephone, they can merely
hang up and call the competition.
To find out how you and your co-workers or employees are
perceived, take this telephone test.
| READ MORE |
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Key considerations for customer loyalty programs |
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Written by Jeffrey Harris
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 Imagine for a moment that you are engaged in a discussion
with an industry colleague who is a marketing leader of your acquaintance from
another brand. The topic of discussion is the loyalty program recently launched
by your peer.
| READ MORE |
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Is your business a pipeline to profits? |
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Written by Jay Arthur
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 Is your business a "bucket brigade" or a "pipeline to profits"? A bucket brigade is a business that spends too much time in fighting fires and crisis management. A bucket brigade usually has a backlog of work and customers complain about how long it takes to get what they need. Does this sound like your organization?
| READ MORE |
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