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Laura Aiken Sunnyside up
Written by Laura Aiken   
The recent burst of sunshine seems to have put consumers in a better mood, specifically a more-inclined-to-spend-money sentiment.

A recent survey says the public’s feeling more confident and one pizzeria owner told me it seems like things are picking up, getting back to normal. Probably nothing has changed, in actual effect in the economy, but the tone of news being reported has. We’ve seen the word surplus in a headline. We’ve got a swine flu to deal with. We’re sick of hearing about the global collapse. These are just guesses, but the bad news was poured on so thick for so many months that I know more than a few people who were beginning to avoid reading or watching the news altogether.

In some cases the media can serve as a distraction from real problems, for example, celebrity melodrama in lieu of war criticism, but sometimes the media can perpetuate a problem or have difficulty contextualizing an issue as complicated as the economy. Dwelling on the downturn is pointless now; dwelling on it all may have done more damage to consumer confidence than was necessary to keep them abreast of the situation. Life moves on, intrinsically forward, and it’s nice to get the feeling that the light at the end of tunnel’s finally shining.     

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